Marketing Strategy Of Virgin Atlantic Airways Tourism Essay

Marketing Strategy Of Virgin Atlantic Airways Tourism Essay It has won business and customer awards from around the world. Virgin Atlantic stands at the second largest international airline to come under the British Long Haul category. Virgin Atlantic holds a United Kingdom Civil Aviation Authority Type A Operating License, which permits it to carry passengers, cargo, and mail on aircraft with 20 or more seats. It is based out of Crawley, England. Virgin Atlantic operates a fleet of 38 aircrafts: 13 Boeing 747s and 25 Airbus A340, with a pending 6 orders of Airbus A380, and 23 orders of Boeing 787 to be delivered in 2013 and 2011 respectively. Over 9000 people are employed by the company. Virgin Atlantic has been known for its dfferent slogans, as shown. in the past: Mines bugger than yours, 4 Engines 4 Long haul, Avoid the Q, Keep Discovering Until You Find The Best, No way BA/AA. Virgin Atlantic not only provides the product and service, but adds its own style, and personality to it, which most corporations lack. Geographical market The airline industry is classified into four categories by the Department of Transportation (DOT): International Plans require 130 or more seats, and usually travel without many limitations destination-wise, and have an annual revenue of one billion or more American Dollars. National Airlines with capacities of about 100 150 people, with an annual revenue between $100 million and $1 billion; Regional Largely only used for short haul flights, these usually constitute of a total revenue less that $100 million; Cargo Airlines that primarily deal with transportation of goods, rather than passengers. PEST Analysis Political Factors State owned airlines are particularly affected by these factors. Parts of their business has to be done with consideration regarding routes, free seating for ministers, etc. Private airlines do this as/when it is convenient, and would not go out on a limb. Archaic laws apply on State owned airlines regarding labour regulations, retirement age, etc. which decreases management options due to the strength of the Union, and the controlling of the government. This affects the quality of the service delivery therefore these airlines have to think of innovative service marketing ideas which overcome their problems, while keeping them in the running against private airlines. Economic Factors Business cycles control a large part of the industry. At peaking phases people indulge themselves in travel and fares can be increased. However at economic recession, air travel is considered a luxury, and use of it is often decreased considerably, which leads to minimising business for the airlines, and lower rates. The terrorist attacks known by their date, September 11, led to a global recession, with the depression of the consumers. The loss of income for airlines led to higher operational costs due to lower demand and higher insurance costs, which increased after the terrorist attacks. This left the industry with little choice but to lay off employees, which increases unemployment, decreases consumer spending, thus decreasing their sales. Even the SARS outbreak in the Far East was a major cause for slump in the airline industry. Social Factors The changing travel habits of people have very wide implications for the airline industry. In UK, there are varied income groups, with varied ethnicities. The airlines have to recognize these individuals and should serve them accordingly. The destination, kind of food etc all has to be chosen carefully in accordance with the tastes of their major clientele, while keeping the variety in mind. Another good example would be the case of South West Airlines which occupies a solid position in the minds of the US air travelers as a reliable and convenient, fun, low fare, and no frills airline. The major element of its success was the augmented marketing mix which it used very effectively. What South West did was it made the environment inside the plane very consumer friendly. The crew neither has any uniform nor does it serve any lavish foods, which indirectly reduces the costs and makes the consumers feel comfortable. Technological Factors Internet alone has drastically changed the airline industry. Air Sahara has introduced a service through the internet, wherein the unoccupied seats are auctioned one week prior to the departure, as an example. Also, most airlines provide many internet based services to its customer such as online ticket booking, updated flight information handling of customer complaints THE COMPETITION As an independent airline, Virgin Atlantic successfully competes on all of its routes with most of the industrys major national carriers. These include British Airways, bmi british midland, American Airlines, Continental, Delta and United on transatlantic routes; BA and SAA to South Africa; BA, ANA, Cathay Pacific and JAL to the Far East; BA to Delhi. THE COMPETITORS SALES AND PROFIT TRENDS The airlines industry is very competitive, although the barriers of entry for new airlines are lower in a market with a lack of government regulation. A deregulated market occurs when a government does not dictate airfares, route networks, and other operational requirements for airlines. Deregulation has produced far greater competition and because of this, average fares tend to drop 20% or more. [4] The competition, combined with the freedom of pricing, limit a new airline from competing at its stage, but also acts as a major constraint on profitability for established carriers, which tend to have a higher cost base. TABLE 1: Top 25 Global Airlines Revenue 2006 Airline Lists 2006 Revenues (Million US) % Air France KLM 28,945.00 10.28 Lufthansa 24,903.70 8.85 AMR Corporation 22,563.00 8.02 Japan Airlines System Corporation 18,905.40 6.72 UAL Corporation 17,882.00 6.35 Delta Air Lines, Inc. 17,171.00 6.10 Continental AG 13,128.00 4.66 Northwest Airlines Corporation 12,568.00 4.47 All Nippon Airways Co., Ltd. 11,765.80 4.18 US Airways Group, Inc. 11,557.00 4.11 British Airways Plc 10,654.60 3.79 Qantas Airways 10,272.20 3.65 Singapore Airlines Limited 9,119.30 3.24 Southwest Airlines Co. 9,086.00 3.23 Air Canada Inc 8,934.40 3.17 Korean Air Lines Co., Ltd. 8,328.60 2.96 SAS Group 8,236.90 2.93 Cathay Pacific Airways Limited 7,823.80 2.78 Emirates Group 7,423.20 2.64 Iberia 6,473.80 2.30 Alitalia-Linee Aeree Italiane S.p.A. 5,927.50 2.11 Virgin Group 3,518.10 1.25 TAM S.A. 2,515.50 0.89 Air India 2,060.80 0.73 ExpressJet Holdings, Inc. 1,679.60 0.60 Total 281,443.20 100.00 Source : Datamonitor (www.computerwire.com) MARKET SHARE: The Companys Market Share: Year Total passengers carried Total cumulative 1984 124,711 124,711 1985 245,404 370,115 1986 289,060 659,175 1987 464,196 1,123,371 1988 626,319 1,749,690 1989 619,506 2,369,196 1990 837,136 3,206,332 1991 1,044,760 4,251,092 1992 1,239,011 5,490,103 1993 1,398,834 6,888,937 1994 1,679,403 8,568,340 1995 2,029,624 10,597,964 1996 2,293,802 12,891,766 1997 2,806,538 15,698,304 1998 3,201,795 18,900,099 1999 3,622,402 22,522,501 2000 4,280,513 26,803,014 2001 4,105,115 30,908,129 2002 3,808,687 34,720,689 2003 3,850,578 38,571,267 Source: http://www.virgin-atlantic.com/en/gb/allaboutus/ourstory/forstudents.jsp Target Markets: Virgin Atlantic offers very individualized services to their customers, due to their belief in the importance of individuals. Virgin Atlantic has targeted upper class customers who are primarily business passengers traveling on transatlantic routes. Virgin Atlantic realized the opportunity to gain a considerable market share through effective marketing of their quality, fun, innovative, honest, and caring airline. Business travels are often those who travel several times through a year, and often tend to purchase upgraded services, which is beneficial for the airline. On the other hand, leisure travelers are less likely to purchase these premium services as they are usually price sensitive. In times of economic uncertainty or sharp decline in consumer confidence it is expected for the amount of leisure travelers to decline. The Companys Sales and Profit Trends: Y/E April 2003 2004 2005 2006 2007 TURNOVER  £1401m  £1272m  £1630m  £1912m  £2140m PROFIT  £15.7m  £20.9m  £20.1m  £41.6m  £46.8m SWOT Analysis Strengths Weaknesses -Brand image -Increased traffic -Financial strength -Declining market share in key markets -Lack of scale Opportunities Threats -Expanding passenger traffic in Asia -Increase in trans-pacific cargo -Partnership with ANA -Cargo price-fixing investigation -Rising aviation fuel prices -Terrorist attacks and scares deter passengers from flying Source: Virgin Atlantic Datamonitor Strengths Strong brand image Virgin Atlantic is a part of Richard Bransons Virgin Group, which has strong brand image, and is known across most of the world. Increased passenger and cargo traffic Virgin Atlantic recorded higher passenger and cargo traffic in 2006, as compared to 2005. The number of passengers carried by the company rose by 3.7% to 4.5 million. The quantity of cargo and mail carried increased by 9.1% to 163,165 tons. Strong financial position The company has witnessed strong revenue growth in fiscal 2006. It recorded revenues of  £1,912 million in fiscal 2006, an increase of 17.3% from 2005. The operating profit of the company was  £41.6 million during fiscal year 2006 as compared to  £20.1 million in 2005. Moreover, the operating margin of the company also increased from 1.2% in 2005 to 2.2% in 2006. Privately Owned Virgin Atlantic is privately owned; therefore, decisions can made quickly. Weaknesses Declining market share in key markets Despite strong brand image and improved financial performance, Virgin Atlantics market share has declined in most of its markets in 2006. Its market share in New York, East Coast, Caribbean, India and China has declined from 25%, 21%, 59%, 23% and 22% in 2005 to 24%, 17%, 57%, 18% and 8%, respectively, in 2006. Lack of scale The company operates 27 destinations whereas, its top competitors British Airways and Thai Airways International operates 148 and 600 destinations worldwide. Opportunities Expanding passenger traffic in Asia Pacific Driven by increased economic activity in emerging Asian countries such as China and India, demand for air travel to the Asia Pacific is rising. Virgin Atlantic already has significant presence in this region and is well positioned to benefit from increasing air travel to Asia. Increase in trans-pacific cargo The outlook for trans-pacific cargo market is positive. During 2006-2009, the market is expected to increase by an average of 7%, an increase from a 4.3% average annual growth recorded during 1999-2004. Because Virgin Atlantic operates Virgin Cargo, a worldwide air cargo business, this will allow opportunity for the company to further strengthen its market position in cargo. Partnership with ANA In September 2006, Virgin Atlantic announced that it has teamed up with one of the worlds ten largest airlines, All Nippon Airways (ANA), which allows Virgin Atlantic passengers to fly to Japan on ANAs domestic services. This new arrangement with ANA would enable the company to offer better service to its customers. Threats Cargo price-fixing investigation The US Justice Department and the executive body of the European Union have launched an investigation into allegations of price-fixing in the air cargo industry in February 2006 and one of the companys investigated was Virgin Atlantic. If the company is found to have participated in price-fixing, it may have to pay a significant fine and investor confidence could also be impacted. Rising aviation fuel prices Due to the rising oil prices globally, the prices of aviation fuel have increased substantially. This could impact Virgin Atlantics margins as it is mostly reliant on air freight business. Terrorist attacks and scares can deter passengers from flying When terrorist attacks occur, it places fear in potential customers, and can deter individuals from flying. SEGMENTATION Virgin Atlantic has two primary segments: Upper Class, and Economy class, with Economy Class segmented further to Premium Class, and Regular Economy, consisting of regular economy fare and coach fares. The premium class includes a separate economy cabin for full fares and option to pay extra for chauffeur driven cars and clubhouse lounges. The Upper Class is generally comprised of males between 35 to 45 years of age and that earn more than $75,000 a year. The Premium Economy is used evenly by business and leisure travelers, usually around 40 years of age. Marketing mix: Product For an airline, a marketing mix must be developed keeping both in-flight services, and ground services in mind, while also considering it as a tangible product, as well as a service. On the ground, transportation to and from the airport, online bookings, and check in services as well as duty free shopping, and parking options. In-flight services are most customers primary focus. Staff training becomes essential here, to allow customers to feel approached as they would appreciate, in order to to form customer loyalty and satisfaction. Price Most airlines use competitive pricing for both economy and business travellers. The ticket fare is divided like so: Basic fares; subject to availability, class and destination. Insurance; standardised. Inland Aviation Travel Tax (IATT); depending on the country intended to travel to. Passenger Service Fee (PSF); standardised. Also airlines use seasonal pricing. Tickets are usually more expensive when purchased during peak seasons such as holidays. Promotion In the UK advertising consists primarily of TV, press, magazines, outdoor posters and taxi sides, all featuring our distinctive logo. Advertising allows awareness to be raised of current products, their improvements, and new products, as well as appeal to consumers personally. Postal service allows more direct advertising to target markets and consumers, while informing known customers of improvements. During traditionally low seasons, tactical promotions and price advertising are also used to maximise aircraft capacity. Virgin Atlantic operates a frequent flyer programme, flying club to encourage loyalty in existing flyers. Virgin also markets to travel agents, who are the primary distributors of their airline seats. Along with the usual advertisements, the sales team offers various trade incentives, familiarization trips, and educational/social event deals. Conclusion: Marketing is, very evidently, the Virgin Antlantics key strength. However, the airlines limitations in destinations, is restraining their growth increase. Richard Branson, himself suggested that Virgin Atlantic will be able to reach market-leader reputation if expand from the trans-Atlantic routes, to across the world, while keeping its service, which acts as its key difference between them, and the rest.

Alice Walker and Everyday use :: essays research papers

February ninth 1944, it was a dark and stormy night†¦ well maybe not. Regardless of the weather this is the date of Alice Walkers birth in Eatonton Georgia. Born to the sharecroppers Willie Lee and Minnie Grant Walker, who had already been blessed (cursed) with seven children, Alice was their eighth and final bundle of joy. She led a fairly normal life till she was eight years old and her elder brother accidentally (or was it?) shot her in the eye with a BB gun. This unfortunate incident caused Alice to lose the use of one eye. An interesting by product of this event was that she ended up with one blue eye and one brown eye. An excellent student, Alice graduated valedictorian of her class and then in 1965 she graduated from the Sarah Lawrence collage for women with a Bachelor of Art degree. During the 1960’s Alice was deeply involved in the civil rights movement. In 1967 Alice married a white human rights lawyer, Mel Leventnal. In 1969 the happy, socially controversial couple were blessed with a daughter, whom they named Rebecca. A year later Alice published her first novel; she was twenty-six years old. But alas, bliss does not last forever, she divorced in 1977. Although, this low point in her life did not keep her from writing. In 1983 she won the Putzler Prize for her novel The Color Purple. Cultural heritage was important to Alice Walker. This is shown repeatedly through out her story Every Day Use. Much of Alice’s own life and heritage can be seen in this excellent example of cultural pride and knowledge. She illustrates quite well that objects cannot define ones culture nor heritage, only attitude, experience, and an understanding of the past can tell where a person comes from. Dee's interest in her heritage can only be described as a passing fad. Only the monetary value of the things she wishes to take mean anything to her. She does not have the skills to use the churn top nor make quilts, such as the ones Mama wishes to give to Maggie. Mama and Maggie have, cherish and use these skills every day, using their heritage. Dee does not see the practical uses of the churn top and the quilts; she sees dollar signs and a rise in social status. She knows virtually nothing of the families past and doesn’t really care.

Development Theory Essay

This coursework tends to analyze the case why Sally, a certain researcher, seems to lose her working will which caused her to be dull on her job. This paper discusses the applicable development theory which could explain the reason behind her said behavior towards her job. The development perspective or theory which could be applied to Sally’s case is the Contextual theory. Contextual theory explains the development wherein the recent or various context of a certain person’s life influences her behavior. There are two major views in this development, the first one is the ecological theory and the second one is the life course theory (â€Å"Contextual Theories,† 2007). Sally’s case can be applied in the Life course theory which explains that the present life context of a certain person is a result of his or her historical time and place, timing of lives, link lives, and human agency and social constraints (â€Å"Contextual Theories,† 2007). These major themes under the life course theory major view explains why Sally experiences her loss of mood towards her job. Historical time and place theme could explain the theory that maybe since Sally already worked for fifteen years in the small corporation and contributed lots of achievements, she might be feeling that she already did all she has to do with her job and that she does not have to further give major contributions to the company. Timing of lives theme could explain Sally’s behavior towards her work because maybe there had been lots of distressing events that happened to her, link lives theme could provide the theory that maybe Sally loss her mood towards working because she is having a relationship problem within her family or even friends. Lastly, human agency and social constraints could explain that maybe; Sally’s behavior is caused by some of her decisions in life such as deciding to resign on the future since she had been working for the company for a long time already. View Certain events that happen on a person’s life do indeed influence or affect a person’s present and even future behavior towards her life aspects such as work, relationship, and even decision-making. Therefore, the present behavior of a person is shaped by her life’s events from the past and even from the present as much as the social environment and/or place influences or impact’s a certain person’s behavior. Cultural Event and Analysis A certain and considered major cultural events that shaped the lives of families and children is the event when the world trade center had been bombed (â€Å"TERRORISM – WORLD TRADE CENTER † 2001). It causes families and children to experience trauma, loss of job, and even fear which as the time passed, were still a part of their everyday lives. Like for example, those children whose parents died because of that event are presently not studying or working but instead they became an addict of a certain substance such as alcohol because of the depression they were not able to contain. This case could be studied so as to why and how its result turned out that way by simply knowing the past events and influences on the children’s social environment. The present behavior of those who where affected by that certain event can be figured out by researching about that certain person’s past experiences, places he or she was living, and also knowing the other events that may have contributed on shaping that person’s behavior. References Contextual Theories [Electronic (2007). Version] from http://www. mc. maricopa. edu/dept/d46/psy/dev/Fall98/Theories/Context. html. TERRORISM – WORLD TRADE CENTER [Electronic (2001). Version] from http://www. greatdreams. com/trade. htm.

Ice Cream Survey

Survey Result Analysis We had a balanced amount of men and women mostly between the ages of 20-30, partake in our survey. However there was a wide range of age from 15-60. Almost all of our applicants were originally from South Dakota, Nebraska, or North Dakota. We did have a few people from California and from Arizona. Almost all of our applicants enjoyed breakfast food with 38 people. They usually buy ice cream in the summer, but 25 still stated they bought ice cream on a monthly basis. Almost everyone said they buy ice cream both at the store, and at ice cream stores like Dairy Queen. 3 of 44 applicants said they preferred to go to a place like Dairy Queen than the grocery store. $3-4 was the overall average that applicants said they would spend on ice cream at a retailer. $5-6 was the average spent at a grocery store. Applicants were about even when it came to the size of the container. We learned that frozen yogurt was a bad idea because almost everyone preferred ice cream over frozen yogurt. A small amount of 10 people looked at the nutrition facts on ice cream. Only 2 people preferred and ice cream with no sugar added. 3 applicants said that they buy the same flavor of ice cream every time. While 21 like to try new flavors of ice cream. It was a very close race between one solid flavor or multiple flavors. The majority was multiple flavors. Another thing that was interesting was the amount of applicants that stated that they like extra toppings on their ice cream. More than twice as many consumers eat ice cream out of the dish rather than the cone. 25 of out applicants said that they eat breakfast daily. 10 said 3-4 times week, and 7 said less than 2 times a week.Over 80% of our applicants agreed that they found ice cream enjoyable. The same amount liked the taste of bacon. About 60% said that nutrition was important to them. About 70% enjoyed the taste of maple syrup. Over 60% were willing to try new foods. After conclusive results found from our survey , we chose Maple Bacon to be our ice cream flavor. Our survey applicants stated that they buy ice cream by the gallon, quart, and by the pint. So we decided to just serve our ice cream in a gallon and in a pint. The average price people said they were willing to pay at a grocery was around $5-6 dollars.With that said, we decided that a pint of our ice cream should cost around $3. 50, and our gallons should cost about $5. 50. We also believe that because maple bacon is truly a unique flavor, so there is added perceived value to it. We also believe that if we could sign a contract with Dairy Queen, it would significantly improve our sales. People seem to like to try new flavors at places like this. It would also be a great for marketing. Final Tally Are you Male or Female? 23 males, 21 female What is your age? Large range, from ages 10-60, with a mean of 24Where did you grow up? Rapid City, Huron, Montrose, California, Spearfish Do you particularly enjoy breakfast foods? 38 people enj oy, 6 dislike How often do you eat ice cream in a week's time? 24 people said once or less per week, 12 people said at least once per week, 5 people said they don’t consume ice cream on a weekly basis. How often do you purchase ice cream: daily, weekly, monthly, yearly? At least 25 people said monthly. A few people said yearly, and over 5 people said weekly Are you willing to buy ice cream at the grocery store? 8 people are willing to buy ice cream at the grocery store 7 people are not willing Do you prefer to go to a place where ice cream is made to your liking, i. e (Dairy Queen) over buying ice cream at the grocery store? 43 people prefer going to a place like Dairy Queen Do you prefer purchasing a pint, quart or a gallon of ice cream at a time? There was an even amount of 14 people for each group How much  are you willing to pay for an ice cream treat at a place like Dairy queen? 3-4$ was the mean How much are you willing to pay for ice cream purchased at a grocery stor e? -6$ was the mean Do you prefer frozen yogurt over ice cream? 35 people prefer ice cream, 8 people prefer frozen yogurt Would you prefer an ice cream with no sugar added? Only 1 or 2 people preferred ice cream with no sugar added. Do you consider nutrition facts when purchasing ice cream? 34 people don’t look at the fact when 10 people do. When purchasing ice cream, do you experiment with new flavors or buy the same flavor every time? 23 people buy the same flavor every time, while 21 people try new flavors Do you prefer a solid flavor over a multiple flavored ice cream?This was about even with 22 for each Do you enjoy extra toppings on your ice cream? 24 enjoy extra topping while 20 don’t enjoy toppings Do you prefer eating ice cream out of a cone or in a dish? 30 people said dish, while 14 said cone. How often do you eat breakfast during the week? 25 said daily, while 10 said 3-4 times a week, and 7 said less than 2 times a week. Answer the following questions on a scale of 1 to 7, with 7 agree and 1 disagree I bolded the most average choiceStrongly Disagree   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Strongly Agree – I find ice cream enjoyable  Ã‚  Ã‚     Ã‚  Ã‚   1  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   3  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   4  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   5  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   6  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   7 – I like the taste of bacon  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   3  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   4  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   5  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   6  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   7 – Nutrition is important to me  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   3  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   4  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   5  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   6  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   7  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   – I enjoy maple syrup  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   3  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   4  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   5  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  6  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   7 – I am willing to try new things  Ã‚  Ã‚   1  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   3  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   4  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   5  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   6  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   7  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   – I enjoy trying new foods  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2  Ã‚  Ã‚  Ã‚  Ã‚  Ã ‚  Ã‚  Ã‚  Ã‚   3  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   4  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   5  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   6  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   7

Conscience vs. Conscious

Conscience vs. Conscious Conscience vs. Conscious Conscience vs. Conscious By Mark Nichol What’s the difference between conscience and conscious? They stem from the same Latin root, but their usage is distinct. Writers occasionally confuse the two words, but if you remain conscious, you’ll likely be able to say with a clear conscience that you know the difference. Conscience and conscious both come from the Latin word conscius; the word elements mean â€Å"with† and â€Å"to know.† (Yes, the -science in conscience means the same thing as science itself.) Conscience is a noun meaning â€Å"sense of the quality of one’s character and conduct,† â€Å"adherence to moral principles,† and â€Å"consideration of fairness and justice.† Confusion between conscience and conscious occurs because the latter word is sometimes used as a noun synonymous with consciousness, meaning â€Å"mental awareness,† though the longer form is usually employed. More often, however, conscious appears as an adjective meaning â€Å"aware† or â€Å"awake,† or â€Å"involving perception or thought.† It also appears in combination with a noun in phrasal adjectives such as â€Å"budget conscious† to refer to someone who is concerned, sensitive, or vigilant about something. Conscience and conscious can be distinguished because the former word is qualitative people have various degrees of moral strength while conscious, as its antonym, unconscious, indicates, is quantitative: You’re either one or the other, whether the word is used as a noun or an adjective. However, consciousness, as the word is usually applied, like conscious refers to a continuum: We speak of raising one’s consciousness and of higher consciousness, because this quality can be improved or increased. Like the noun conscious, though, consciousness has a quantitative sense as well, referring to a state of mental activity, as opposed to unconsciousness caused by illness or injury. Other words descended from the Latin word are self-conscious, which literally means â€Å"self-aware† but has acquired a connotation of â€Å"preoccupied with how one is perceived by others,† an attitude that leads to shyness and stress, and conscionable and its more common antonym unconscionable; the latter means â€Å"inexcusable, reprehensible.† Conscientious means â€Å"scrupulous† or â€Å"careful†; a conscientious objector is someone who objects to a requirement on religious grounds. Originally, around the turn of the twentieth century, the context was mandatory vaccination, but ever since World War I, the primary sense has been of a person who refuses military conscription. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:100 Mostly Small But Expressive InterjectionsPeace of Mind and A Piece of One's Mind50 Words with Alternative Spellings

Free Essays on Galileo Galilei

Brecht’s famous play Galileo Galilei is about the famous scientist of the Renaissance age, Galileo. Galileo tried to show the church that the copernican system is actually true; however the church accepted the Aristotle’s way of thought and therefore the inventions Galileo announced were considered as a blasphemy to the Bible. This is the basic story of Galileo; however Brecht tried to find out what is humane behind this story. Beginning from the facts, he created a totally dramatic play which shows the reader the way Galileo felt when he was making those discoveries. He also opened a debate on the conflict between the search for truth in science and religious authority. The first scene starts with Galileo’s talking with Andrea. While explaining him about the copernican system, Ludovico comes and shows him a telescope. The telescope impresses Galileo much, so he starts to work on it. The first scene also gives us background information on Italy and the economic system. Galileo perfects the telescope, however the idea is stolen from Ludovico and invention is stolen, so it is plagiarism. However we feel not so bad about Galileo in that scene, because we see that he thought about the telescope and he is aware that it is a plagiarism. By the help of telescope, Galileo finds out that the Copernican ideal on universe is actually true so he writes to the court in Florence. The main idea here is the danger of truth and the curator in the museum finds out about the plagiarism. In the court he had a debate with the aristocrats on his new discoveries and that scene shows us that the aristocrats fear from the truth, because they are part of a world that has not been existing for sometime. the age is Renaissance and it is the age of reason. In scene 6, Brecht questions whether man must find all the answers to the questions in the Universe. Are we really individuals?, who are the center of the universe? or are we the best fruits of... Free Essays on Galileo Galilei Free Essays on Galileo Galilei Brecht’s famous play Galileo Galilei is about the famous scientist of the Renaissance age, Galileo. Galileo tried to show the church that the copernican system is actually true; however the church accepted the Aristotle’s way of thought and therefore the inventions Galileo announced were considered as a blasphemy to the Bible. This is the basic story of Galileo; however Brecht tried to find out what is humane behind this story. Beginning from the facts, he created a totally dramatic play which shows the reader the way Galileo felt when he was making those discoveries. He also opened a debate on the conflict between the search for truth in science and religious authority. The first scene starts with Galileo’s talking with Andrea. While explaining him about the copernican system, Ludovico comes and shows him a telescope. The telescope impresses Galileo much, so he starts to work on it. The first scene also gives us background information on Italy and the economic system. Galileo perfects the telescope, however the idea is stolen from Ludovico and invention is stolen, so it is plagiarism. However we feel not so bad about Galileo in that scene, because we see that he thought about the telescope and he is aware that it is a plagiarism. By the help of telescope, Galileo finds out that the Copernican ideal on universe is actually true so he writes to the court in Florence. The main idea here is the danger of truth and the curator in the museum finds out about the plagiarism. In the court he had a debate with the aristocrats on his new discoveries and that scene shows us that the aristocrats fear from the truth, because they are part of a world that has not been existing for sometime. the age is Renaissance and it is the age of reason. In scene 6, Brecht questions whether man must find all the answers to the questions in the Universe. Are we really individuals?, who are the center of the universe? or are we the best fruits of... Free Essays on Galileo Galilei GALILEO’S LIFE AND HIS CONTRIBUTION TO ASTRONOMY Galileo was an Italian mathematician, astronomer, and physicist. Galileo Galilei was born near Pisa, Italy, on February 15, 1564. Galileo was the first child of Vincezio Galilei, a talented musician, and Giulia degli Ammannati. In 1574, Galileo’s family moved from Pisa to Florence, where Galileo started his formal education (Drake, 1978). Seven years latter, in 1581, Galileo entered the University of Pisa as a medical student. In 1584, home on vacation from medical school, Galileo began to study mathematics and physical sciences. A Family friend and professor at the Academy of Design, Ostilio Ricci, worked on translating some of Archimedes, which Galileo read and became interested in. This is where Galileo got his deep interest in Archimedes (Shea, 1972). When returning to medical school, medical school became less appealing to Galileo, and his deep interests in Archimedes and mathematics drew him in, Galileo left without a degree in the spring of 1585 (Drake, 1978). Starting his studies, in 1585, in Aristotelian physics and cosmology, Galileo had to leave the University of Pisa before he got his degree, because of financial problems. Galileo became renowned in 1588, when he gave a lecture at the Florentine Academy on the topography of Dante’s Inferno, where he showed his extensive knowledge on mathematics and geometry. In 1589, Galileo’s rising reputation as a mathematician, earned him a teaching position at the University of Pisa (Sharratt, 1994). Galileo spent three years at the University of Pisa. His position required him to teach astronomy based on Ptolemy’s theory that all planets and the sun revolved around the earth. At Pisa, Galileo was in conflict with many other professors and various disputes seem to have made him despair of advancement in the University. In 1591, Galileo’s father died and this increased his financial responsibilities, when in 1952 he res...

The Salic Law - Early Germanic Law Code and Law of Royal Succession

The Salic Law - Early Germanic Law Code and Law of Royal Succession Definition: The Salic Law was the early Germanic law code of the Salian Franks. Originally dealing primarily with criminal penalties and procedures, with some civil law included, the Salic Law evolved over the centuries, and it would later play an important role in the rules governing royal succession; specifically, it would be used in the rule barring women from inheriting the throne. In the early Middle Ages, when barbarian kingdoms were forming in the wake of the dissolution of the western Roman empire, law codes like the Breviary of Alaric were issued by royal decree. Most of these, while focusing on the Germanic subjects of the kingdom, were clearly influenced by Roman law and Christian morals. The earliest written Salic Law, which had been transmitted orally for generations, is generally free of such influences, and thus provides a valuable window into early Germanic culture. The Salic Law was first officially issued toward the end of the reign of Clovis in the early 6th century. Written in Latin, it had a list of fines for offenses ranging from petty theft to rape and murder (the only crime that would expressly result in death was if a bondsman of the king, or a leet, should carry off a free woman.) Fines for insults and practicing magic were also included. In addition to laws delineating specific penalties, there were also sections on honoring summonses, the transference of property, and migration; and there was one section on inheritance of private property that expressly barred women from inheriting land. Over the centuries, the law would be altered, systematized, and re-issued, especially under Charlemagne and his successors, who translated it into Old High German. It would apply in the lands that had been part of the Carolingian Empire, most especially in France. But it would not be directly applied to the laws of succession until the 15th century. Beginning in the 1300s, French legal scholars began attempting to provide juridical grounds to keep women from succeeding to the throne. Custom, Roman law, and the priestly aspects of kingship were used to justify this exclusion. Barring women and descent through women was especially important to the nobility of France when Edward III of England tried to lay claim to the French throne through descent on his mothers side, an action that led to the Hundred Years War. In 1410, the first recorded mention of Salic Law appeared in a treatise rebutting Henry IV of Englands claims to the the French crown. Strictly speaking, this was not a correct application of the law; the original code did not address the inheritance of titles. But in this treatise a legal precedent had been set that would thenceforward be associated with the Salic Law. In the 1500s, scholars dealing with the theory of royal power promoted the Salic Law as an essential law of France. It was used expressly to deny the candidacy for the French throne of the Spanish infanta Isabella in 1593. From then on, the Salic Law of Succession was accepted as a core legal premise, although other reasons were also given for barring women from the crown. The Salic Law was used in this context in France up until 1883. The Salic Law of Succession was by no means universally applied in Europe. England and the Scandinavian lands allowed women to rule; and Spain had no such law until the 18th century, when Philip V of the House of Bourbon introduced a less strict variation of the code (it was later repealed). But, though Queen Victoria would reign over a vast British Empire and even hold the title Empress of India, she was barred by the Salic Law from succeeding to the throne of Hanover, which was separated from Britains holdings when she became queen of England and was ruled over by her uncle. Also Known As: Lex Salica (in Latin)